How generous are Americans in giving to charitable organizations today? Current stats show that 41% give to charity as compared to 20% of Europeans. Overall philanthropy in the U.S. is up 3.8% over 2009-2010, for a total of $290 billion dollars.
Where do most charitable gifts come from? Individuals account for 73-87% of all giving. So while state funding in Illinois is down 50%, individual giving has been relatively stable. Despite the bumps in the economy, most individual donors continue to give even as their income and assets decline. In particular, individuals with family or start-up businesses give the most to charity, more than double those with inherited wealth and assets.
To cultivate individual donors, non-profits should involve them in key volunteer roles in the organization so that they feel personally connected to the organization’s mission. Why? Nurturing that connection with your donors can pay dividends. Statistics show that board members typically give the most financially of organizational volunteers. Especially in these economically tumultuous times, cultivating individual donors should be the primary focus of a non-profit’s fundraising efforts.
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