Wednesday, October 13, 2010

Storytelling in the News


THE SKINNY
Imagine being a 16-year old kid, who’s family moves around the world from city to city, all the while never knowing that your dad is actually an international spy. This is the story behind the story Dave Hoekstra wrote for a special Father’s Day feature for the Sun Times recently. At face value, the story was about a chef at the Atwood Café who was preparing a special Father’s Day menu. Behind the scenes, however, the chef was paying tribute to the many places he lived as a youth while his dad was an international spy for the CIA by preparing a host of exotic dishes from the many places he lived. Thus, Dave Hoekstra demonstrated that good journalism tells a compelling, human story to engage audiences.

THE STORY
Chip Mitchell from WBEZ says that he often uses a personal anecdote to set up a story and give it a human element. Freelance writer, Dawn Reiss, says that she tries to tell stories that are unique and different. For instance, she was asked by Chevrolet and Hemisphere Magazine to go to the Indianapolis 500 this year to ride in and write about the new Chevrolet Camero SS, the pace car for the event. Dawn was interested in the opportunity but didn’t find the story itself that compelling. Instead, she suggested doing a story about the woman behind the wheel of the car, Good Morning America anchor, Robin Roberts, who is a breast cancer survivor. Chevrolet liked the idea and Reiss got to ride with Robin for seven laps at a speed of 200-miles per hour. Putting the focus of the story on Roberts gave Reiss’ gave the piece a human element. When asked about the experience of being behind the wheel of an Indy pace car, Roberts said she never would have done something that before her battle with breast cancer.

THE SCORE
Having a compelling story to tell is key to cutting through all of the clutter of today’s mass and social media. Admittedly, we all get inundated with “stories” everyday - - promotional stories, headline stories, celebrity stories, and so on - - but which stories actually draw us in, stop us in our tracks and take us on a momentary journey or escape? The answer is stories that connect with our personal experience in the human condition. There is power in feeling of being personally connected to another person and their story. These stories create interest, empathy and a shared level of intimacy with those who are touched. That’s what so often makes stories powerful and memorable. Our stories connect us with the lives and experiences of others and we can see ourselves in their stories.

Can We Communicate Effectively Without Body Language?


THE SKINNY
In a world where we now communicate at least 50% of the time by e-mail, texting, and telephone, what happens to our body language? If you consider that during face-to-face communications, usually 55% of our message is delivered via body language, then you begin to realize how much is lost when we utilize today’s new communications tools and methodologies. We are now forced to rely more on the weight of our words and our voices than on the messages our body language might send. How can we reconcile this disparity and still communicate effectively in the 21st Century?

THE STORY
According to Debra Desmond from Real Perspective Coaching, we naturally speak non-verbally to others by the way we use our eyes, arms, hands, and legs, and these non-verbal messages speak FIVE times louder than the words we use. Our body language can communicate whether we like or dislike someone, agree or disagree with them, or are simply indifferent.

For instance, eye movement reveals what the mind is focusing on (e.g. an emotion, conversation, or a story). Our hands can communicate power, intimacy, or disinterest, and the position of our legs can tell others subconsciously if our mind is contemplating fight or flight responses. In full, our bodies add a whole dimension to the story we tell others when communicating. These are facets are lost when we are challenged with spending much of our day communicating by phone, text, and e-mail.

THE SCORE
Having worked on a lot of virtual teams, I’ve found that it is always beneficial to bear the additional cost and expense of having in-person project kick off meetings. This benefits the team and the project by helping to build rapport and relationships between different team members before the real work of the project begins. I now realize that this is also the only time those team members will be able to see each other and read each other’s body language and personalities. Who on the team is an introvert and who’s an extrovert? Who’s reserved? Who’s expressive? Who has a sense of humor, and who doesn’t?

I think the difficulty of losing body language as a facet of the way we communicate is that we are still communicating, but are we communicating well? Do we know the person we are working with? Do we know what’s important to them and what drives them each day? Can we read them and tell if they are having a good day or a bad day? Having to rely on just each others' voice and the written word makes communication more difficult. I forces me to listen more closely to someone’s tone of voice and ask a lot of clarifying questions.

In print, without the advantage of body language, it’s easy to take someone’s words out of context. For this reason, when writing an e-mail, I sometimes try and take a step back to make sure what I’m writing is clear and professional before sending it (e.g. take the emotion out of it). When given the choice, I find that telephone and face-to-face communication is preferable because you can better “read” how your message is being received by your audience and you’re able to respond quickly if there is a misunderstanding.

In the big picture, I think reading and understanding body language is vitally important because our day to day work is not just about the work but the people, however, we’re challenged today with trying to relate and understand each other better in a virtual workplace without the benefits body language. What’s the answer? The trick I think is to tread lightly, listen well, ask questions, and request face-to-face meetings for important meetings whenever possible.

Thursday, September 30, 2010

Is Beauty and the Beast Real?


THE SKINNY
Disney made one of my favorite animated movies, Beauty and the Beast, into a Broadway show several years ago and it’s now playing at the Oriental Theater in downtown Chicago.

THE STORY
I had the pleasure of seeing the show recently with my nieces and nephews and had a great time. The show-stopping performance was of my favorite song, “Be Our Guest, sung by the character, Lumiere. During the show, however, my 4-year old niece, Caroline, sitting beside me, asked several times, “Is that the real Belle?” “Is the wolf real?” “Is Garçon real?” To which I responded, “Yes.”

THE SCORE
The idea of taking a cartoon and making live-action theatre performance out of it is a no-brainer to us adults (in fact it’s big business), but to a small child, this was a bit of a traumatic event. On the one hand, my niece would have liked to meet the “real Belle,” but was afraid of going near the stage for fear of being bitten by the “real wolf.” This experience was a poignant reminder to me that not all people experience events the same way. Each looks at is with their own lens of experience.

I think this is also an example of the dangers of extending a brand. Does the animated version of Beauty and the Beast now have less impact with my niece because she’s seen the live-action version? Has Disney “moved her cheese” or diluted the brand such that she won’t appreciate their animated films the same way anymore? Will she still want to own a Belle doll now that she’s seen the real Belle? Would she rather have a photograph of the woman playing Belle? Only time will tell, but I’m pretty sure the hundreds of other kids in the theatre that day were processing some of the same questions my niece was asking.

Friday, May 7, 2010

Digital Storytelling in e-Learning


THE SKINNY
A recent article from elearnmag.org offers the perspective that storytelling is now prevalent and possible to support online learning. I would argue, however, that storytelling was always a good tool to support learning, but it has not been fully leveraged by instructional designers. New media may be new, but storytelling is not.

THE STORY
Nalin Sharda's recent article argues:

"The power of storytelling as a pedagogical tool has been recognized from time immemorial, and, in recent times, for e-learning as well (Neal, 2001). Many educational programs in engineering and information and communication technology (ICT) are facing numerous challenges in attracting and retaining students (Denning and McGettrick, 2005). The solution to some of these challenges lies in creating innovative programs, with innovative content and pedagogy based on digital storytelling (Sharda (1), 2007)."

"With advancements in digital audio and video capture technology and editing software, digital storytelling is becoming a part of modern life, making it easier to create innovative e-learning content presented as digital stories. Such innovative content can not only make courses more attractive, but can also lead to deep learning."

(To view the full article, visit: http://www.elearnmag.org/subpage.cfm?section=articles&article=120-1)

THE SCORE
I don't know Sharda or his background, but I would argue that the "solution" has always been to create innovative programs using storytelling and media support and illustration whenever possible. Traditional training or e-Learning has fallen down, in my opinion, because content rather than learner engagement has been king.

Typical Instructional Designers, in my experience, have been more focused on teaching the content than on engaging the learners in the content - - or better yet - - the experience of the content. This is one of the lessons Thiagi (Sivasailam Thiagarajan) teaches about course design. He tells Instructional Designers to start with the activities, not the content when designing e-Learning programs.

E-mail Obsession


THE SKINNY
How much e-mail is enough, and do I control it or does it control me?

THE STORY
A friend on mine recently confessed on Facebook: "I have an obsession of constantly checking emails when @ my computer. I learned @ a Franklin Covey seminar a couple years ago that this is a terrible time waster. FC recommended checking emails only 2-3 times daily (morning, lunch, evening). I can't do that. But I've been setting my phone alarm for a few days to only check emails every 45-60 mins. Even this can be hard! But it's working. I feel more productive."

THE SCORE
Like any obsession or addiction (coffee, drugs, e-mail) we have to decide who's going to run the show - - me or them? I think it's not just about good time management but deciding and disciplining ourselves about what is enough. In the world of Facebook and mobile devices we now live in, I think there is a latent fear everyday that we're missing something if we're not constantly connected. Just because we CAN be connected all the time, do we have to be connected all the time? This is a question each of us needs to answer for ourselves to find peace and balance in our lives in this fast-moving information age. As my friend illustrates above, sometimes all it takes is making a simple agreement with yourself and sticking to it.